Did you know that in the early years of the Academy Awards, commercials were integrated directly into the telecast?
In 1955, directly after Gene Milford receives an Oscar statuette for Film Editing for On the Waterfront, Bob Hope introduces a commercial for the Oldsmobile Holiday, featuring Lee Bowman. The telecast (which lasted 104 minutes) featured only four commercials, all of which advertised the Oldsmobile.
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The Academy of Motion Picture Arts and Sciences is the world's preeminent movie-related organization, with a membership of more than 6,000 of the most accomplished men and women working in cinema. In addition to the annual Academy Awards—in which the members vote to select the nominees and winners—the Academy presents a diverse year-round slate of public programs, exhibitions and events; provides financial support to a wide range of other movie-related organizations and endeavors; acts as a neutral advocate in the advancement of motion picture technology; and, through its Margaret Herrick Library and Academy Film Archive, collects, preserves, restores and provides access to movies and items related to their history. Through these and other activities the Academy serves students, historians, the entertainment industry and people everywhere who love movies.
Advertising and the Oscars: 1955 Flashback picture editor | |
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